Audience profile.

To create my audience profile I have analysed “Die Hard 4.0” which is in the same genre as the production we are going to create, an action/crime thriller. I took notes from what people were saying about this film because I can then link it to our similar thriller introduction. When I was analysing this film I understood before hand that the target audience was going to be separated by many factors including, age, gender and social class. When I was questioning friends and others, I noticed that the majority of people that were interested and enjoyed the film were of the age 15 - 24. This was then divided again into gender and it was clear that over 60% of people that said this film appealed to them were male, typically fitting the traditional convention that males prefer action thrillers rather than females. But with a 40% divide of gender, it clearly shows that women also enjoy action thrillers so they should not be ruled out of our final target audience when filming. Social class was less obviously divided with people from all different parts of the spectrum, enjoying the film.

Popularity of similar film.
(http://www.imdb.com/title/tt0337978/)

 But I didn’t focus singularly on “Die Hard 4.0” but also on the future production. By this I mean I asked questions based on what our final production would be like and what people would expect and enjoy. An example of a question included was “What makes you want to see a film, what will draw you in?” and one of the answers was very beneficial to our final production, “Action and enigmas! Everyone likes to be in a tension building film, keeping us interested. Some films I’ve seen lately have just not been up to the mark”. From this we can establish that we need a film that will make the viewer think and confuse them. If they think and are confused, then they are more likely to be interested, an example of highly prestigious, but confusing film, is “Inception”.

This screen shot shows an action thriller film, "Night Watch", and the percentage to baits to attendance. Squared with red shows how nearly half of the 158 people surveyed would attend it due to the genre/type of film. This shows the popularity that a movie like this can achieve, especially when there are 35 different answers they could of picked from. This helps our group to be 100% certain that we have picked the perfect sub-genre to base our final production on.

(http://www.ukfilmcouncil.org.uk/exitpolls)








I was also very observant of what the people were doing, wearing, eating and drinking when I was talking to them. This was solely for the reason that understanding our audience profile, will understand what they enjoy and then this can be used to our advantage by implementing it into the final production. I noticed that several people I asked were drinking “Red Bull” or similar energy drinks and from this you can identify that they are energetic and have a fast paced lifestyle. This shows that an action thriller would be a perfect film to draw in an audience because of its fast pace. Another thing that I picked up on was the groups they were in when I asked the questions. This shows how they are very friend orientated and love a social lifestyle. Another feature I noticed was how some of the people questioned were actually wearing clothing from particular movies, showing how some members of this particular audience have gone past the "FILM AS ENTERTAINMENT" (see below) stage but have moved on to the "FILM AS IDENTITY" stage. Are audience is avid and enthusiastic enough to be influenced to what films are presenting, showing their true love for films. 

This shows the journey of interest of films.
(http://www.ukfilmcouncil.org.uk/media/pdf/7/j/Avids_report.pdf)

In conclusion, my production will be based on the audiences that are similar to that of “Die Hard 4.0” due to its close connection with the basis of the introduction of our final production. From that I am aiming for my target audience to be people ages 15-24, mostly male with the basis of appealing to females too. I will also make sure that our production doesn’t single out specific social classes and make it appeal to all people from different social classes so that the purpose of my production is effective. The questions asked about our final production will also help us to create a more vibrant and interesting environment for our target audience. These will include many different things including what I studied with what they were doing, drinking, eating and wearing. All of these can, and will be used to our advantage because understanding what they do and love will help us to draw them in further to our production. But we must remember as a group that "Avid identities are no more fixed than any other, and lifestyle changes…can have profound implications” (http://www.ukfilmcouncil.org.uk/media/pdf/7/j/Avids_report.pdf) . Analysing this statement in more detail shows that an avid thriller viewer can easily shift their opinions, helping us to realise that we are not restricted to our audience. But more and less people, from different ages, genders, social classes may become interested in what we our offering from what is affecting their daily lives. Putting it more simply is, we are not restricted to a specific audience. Below shows our typical target audience: