5) How did you attract/address your audience? - Evaluation
Now we understood what was requested and expected from our audience, we now needed to put this into practice. I provided a survey, which was handed out in various places to understand what the audience was expecting. I created over twenty questionnaires and handed them out in school, the workplace and also on the streets to strangers. This would give me a broad basis on which to our film on. In the survey certain heading included, lighting, sound, and storyline. But ultimately I left the questionnaire very open so people are not put off about answering it, and are also more keen to offer their own suggestions, rather than just answering what was placed in front of them. The part of the survey was:
As you can clearly see by the image, only a few headings were offered and then the rest was open for suggestions. A large box was placed for suggestions and this was because I already knew in general terms about what people expected from a thriller film, but what I really wanted to know was personal opinions rather than forced ones from the questionnaire. The results were phenomenal and helped in almost every aspect when filming. The results are as followed (excluding the “Other suggestions…” which I will mention later):
Below shows the results of the 20 questionnaires in tally form. Some may add up to the number handed out due to some people ticking more than one box:
Lighting - Dark = IIII¤ IIII¤ IIII¤ II (17) Bright = (0) Both = III (3)
Sound - Fast = IIII¤ (5) Unusual = IIII¤ (5)
Slow = II (2) All = II (2)
Eerie = IIII¤ IIII¤ (9) Other = I (1)
Storyline - Tension building = IIII¤ (5) Crime orientated = IIII¤ II (7)
Action packed = I (1) Futuristic = II (2)
Unusual = IIII (4) Technologically based = IIII (4)
Gruesome = II (2) Other = II (2)
The results that are featured in bolt are the most highly ticked answers. These are what I will be basing my film around but other results will also be taken into account. Some of these results are what I was expecting including the dark lighting and the eerie music. But one result that I found slightly unusual was how the “Storyline” heading received various results. Most importantly a crime orientated thriller film has received the most “ticks”. As this is so broad and diverse on the ticks, several of these storylines will be collected together to reach out to a larger audience.
Next was focusing on the results from the “Other suggestions…” box, whereby people personally left suggestions on what they thought should be added into the film which I did not mention. This was a purposeful tactic, to try and find out what my audience really wanted to see. A selection of people actually decided to leave other suggestions but many were just adding on extra information from the recent headings. But three questionnaires caught my attention to what the viewer was suggesting and were very beneficial to me and my production. These next pictures are the other suggestions parts of the questionnaire that have been divided from the rest of the surveys:
Firstly, this suggestion is extremely important and gives our group a great idea to help base our film around. We need to feature enigmas through the film which will make the audience think! If they have to think about all the different outcomes, then they will be more involved and captured by the production.
With this suggestion, the basic importance is that I need to think of an idea, that nobody has done before which will be able to capture the audiences interest. If they have seen a similar film before, they will not want to see it again so we have to think of an entirely new idea.
The importance of this suggestion is that to be able to make a good film we have to think of an idea that will be able to make the audience relate to the production. If we do this, then the audience will obviously enjoy the film more, when experiences in their lives relate to what is happening within the film. This does not have to be exact reference to their lives, but should be able to cover a large audience and to make them think “what if this happened to me!?”.
Finally, I need to state how what I have researched has managed to wrought my ideas to create the best possible outcomes for the audience. I have created a Prezi to show the ideas that have been noted down to try and capture this audience:
http://prezi.com/4ayx0aa8adol/as-media-evaluation-how-my-ideas-incorporate-what-a-future-audience-suggested/
This link is my full Prezi document and is very revealing on the ideas I have received from the questionnaires.
This shows a screen shot of the Prezi:
No comments:
Post a Comment